Everyone is in agreement that Betta Fish can live in a one gallon bowl. Moreover, it states on this blog that a one gallon bowl is fine for a Betta as long as their are water changes. Also they sell in many pet stores Betta fish tanks that are way smaller, which I think is cruel. You know those .5 gallon fish tanks. The teddy bear idea is cute and I understand what the company's goal is to engage kids. Everyone keeps bringing up that the kid will sleep with a fish bowl- this is a ridiculous comment! Everyone keeps stating that the kid will throw it around- where is the responsible parent to teach them how to care for a fish? What if the parent teaches the kid how to go fishing will they start sticking fishing rods in fish tanks? Give it a break already. Nothing is wrong with the tank it is a normal 1 gallon plastic bowl with a teddy bear covering. If there is such a problem then you should start complaining about all of the acrylic fish tanks sold in stores because they sell .25, .5, .75, 1, 1.25, 1.5 gallon fish bowls everywhere. I firmly believe a 1 gallon bowl is the right size as long as appropriate water changes are done. Listen to yourself's your agreeing that the fish tank is the right size and then you are saying that what if? what if? what if the world ends tomorrow? I mean lets start questioning everything then? What if we didn't go fishing and harm the fish in the sea? What if we let all animals be free and not keep them in any fish tanks or any houses. What if they were kept in the wild? Would they survive the drought? Would they survive by themselves?