Really they're just making less money with the wrong information.
Betta Bowl $15
2 gallon Critter Keeper $7
Small bag of gravel $4
Live plants $6
Betta Food $3
Water Coniditoner $7 (big bottle)
Corner filter with pump, tubing, control valve $20
Who am I? Well I am a Junior Member of the International Betta Congress and a breeder of white HMPKs, red dragon HMPKs, black/red dragon HMPKs, metallic multi HMPKs, blue masked HMPKs, and now multi color HMs. Soon to add black HMs. I will be showing in New Breeder class in fall of 2012.