I don't see a point in that, if they want to do something so cool, go find a way to be cool without harming others.
My guess it's a bunch of kids who don't know what they are really doing, or if they do, they don't care and find it funny.
I think the only way to fight back is to try and shut down their website (there's seriously a website? weird...), and continue informing people of the truth, finding ways to show them the truth too, not just telling.
"Life is an adventure full of beautiful things, and a treasure worth more than gold."