Join Date: Aug 2011
Location: East Peoria,IL USA
Sorry if this gets long winded.
I am going to interject on this by using some non-betta comparisons.
First is the word "Rescue". I know this word all too well because of my involvement with the Coast Guard. A rescue is any action taken by an individual or group, to prevent the loss of life or property. It does not always mean that the loss of life or property is eminent. It only means if you don't do something, that the loss is possible.
Arguably, by applying a very loose interpretation, every betta purchased from a chain store is then a rescue. Simple logic dictates that without intervention from someone, those little betta's will die in a shorter time than if they were re-homed and given proper care. We have all seen the dirty water, over feeding, or otherwise in-humane conditions that these fish are kept in at chain stores.
Second, is the conditions that they are kept in.
This is simple economics. The sheer cost for the chain stores to properly house and care for these beautiful fish would create so much overhead, that this cost would have to be absorbed by passing it on to the consumer. This would make the $2 to $15 Betta's that we see in the chain stores, potentially cost $30 to $80. Thus putting them out of the cost range that many of us can afford. In turn, we would lose out on the ability to enjoy them in the privacy of our own homes. These chain stores are not zoo's they are businesses, and everything is driven by profit. Believe it or not, there is not much of a profit margin with any of the pets that the chains sell. The pets themselves are considered a "seed". By giving you a little information about the pets they sell, you will naturally be driven toward the purchase of items to properly care for these pets on your own. That's where the profits are.
In a larger picture, Betta's are viewed by corporations, as a "starter fish". They will lure you in with the inexpensive cost of the fish, sell you the progressively more expensive items necessary for the care of this fish, with the full knowledge that once you have purchased these items, and your "starter fish" has died, you will have such a large investment that you will come back to purchase other pets in the same category. The proper care for these "upgraded fish", will then lead you to purchase even more expensive accessories to care for these "upgraded fish", as a result a cycle is formed.
In reality it is a cycle that can not be broken, nor should it be encouraged to be broken. That's another topic as to why entirely, and based even more into economics and the ripple effect.
Just my 2 cents.
Last edited by cgchad; 08-13-2011 at 11:03 AM.
Reason: Clarification: I am not justifying the conditions, or lack of care, just explaining the "why" of it.