This is long! beware! LOL
In our area cup care is really quite bad which is why I suggested that would be a good first step. I don't really like seeing bettas swimming in slimey goo trails with a tablespoon of poo in their cups while they float on their sides.
I agreed that educating people and corporate on the proper care to change their sheets would also be a nice step, it is very possible to do.
Re-writing their care sheets and submitting them in the same format as their current ones maybe? Perhaps publish them to a website for the community, breeders etc could help edit.? Citing scientific research and well known betta people such as research done by well known members of the IBC maybe? If the research can't be backed up it would probably be discarded. Companies want hard facts, and won't change without them.
Convincing corporate to not sell small tanks, less then 1 gallon, would be the hardest of them all. They are money makers due to the misconceptions of the care sheets. Betta CAN survive in tiny bowls after all, and what everyone raising awareness is trying to change.
I guess my obsession with working with corporate offices might be silly? I was just suggesting it as an idea to start at the top and good things would filter down through the system. It's not a bad idea in my opinion anyway. Maybe not something to do on the dedicated DAY but something that can be worked on through the year?
I wasn't really disagreeing with you guys/gals!
I just disagreed with the whole getting them out of cups into big containers in the stores marketing space in stores is limited. A space that could hold, just say, 6 cups would probably only hold 1 gallon. If a store had 24 betta for sale, that would cut down their stock to 4.
(Above is just a kind of lame example, but if anyone has worked in retail you prob know the whole cost of shelf space, + shipping cost, etc. + how many money making items can be jammed into X amount of display space.)
Educating the public both first time, and experienced owners, is super!
I try to talk to other customers about the pets I am experienced with when I am shopping. I also point them to the internet to research their pets. (For Betta this forum usually, since it is easy to remember. Some people just look at me turn up their nose and think they know it all, or figure that I am not an employee so I don't know jack, but I do what I can.)
Those were just my ideas to help raise awareness to the high ups. Doing this would filter down and be a good thing for everyone. Educating the public needs to be done! - Making sure corporate is living up to their standards about how their stores should be taking care of their animals is important all year round!
The last thing is, having worked in retail for years, I found that Customers DON'T READ 99% of the time! Passing information by word of mouth may be better then written words. I bet a lot of people skimmed or didn't bother to read most of what I said in this post just because it's long, which is also a problem with care sheets, or even pointing people to great websites on the internet. (I have had that problem even on this forum!!!) ;)
Betta Fish are like potato chips, it's hard to have just one!
Arm yourself with knowledge. Consider advise. Make informed decisions.