It's less about the size of the cups they are kept in at the stores, something that hasn't really been the issue so far and is not likely to change no matter how many people complain, it's more about the care they receive IN the cups; lack of proper water changes and feeding while they are in the store waiting to be bought, that is the problem. Big chain pet stores care for their other fish with regular feedings and proper water conditions, but because of misconceptions about the care of Betta, their water is not changed for days and they are not fed as they should be. Much of the time, they are left in an isle away from other pets and forgotten. The point is to raise awareness about the proper care of betta, and part of that is by contacting corporate pet stores and local betta sellers and telling them what they are doing is wrong, and the betta they sell are suffering for their ignorance. Laws from state to state are all different, and for the most part, it's impossible to take pictures, but that isn't really the point, either. Informing the public on the correct care for betta is one more way of pushing this care on corporations. How many people have we seen come to these forums looking for help and discovered the information from the pet store was all wrong? How many people have changed their outlook on Bettas and how they are treated just through this site? The point of the Facebook page, the awareness day, all of it, is to inform people, and hopefully our passion for Betta will spread with every new betta owners. The more of us, the louder the voice.
The other part is to inform the buying public that those "micro mini betta condo" type tanks, some holding a liter of water or less, are not suitable for a betta. The point of this.. well yes, push the companies into marketing larger tanks. Leaving fliers and reminders, posting on forums like this, or local city to city forums, about the proper care of a betta serves this goal. A betta is traditionally a "Throw away" pet, and the only way to change this is one store, one person, one betta at a time.