To address the subject of instructions, I bought some Indian Almond leaves and got an insert saying "Hi! I'm Joe Betta! Did you know I come from the tropics?..." really abc general betta instructions aimed at a grade-school level education. Why would someone ordering leaves need them? I rolled my eyes, but the seller's heart is in the "write" place.
I'm a professional copywriter. Never insult the reader, even if they are 8. "Hi, I'm Joe Betta" is absurd. KISS: keep it simple. You can get so much more valuable information if you eliminate frivolity & stick to the most importand facts, and add LOTS of on-line resources for more info.
4 bettas: Butch, 3-year-old violet male PK EE & 3 girls in a 30 gal sorority. I do not name the girls anymore! 1/2 of them die within a month.
30 gal: 9 Oto cats, 4 Ocellifer cats. Inverts: Cherry shrimp & 2 assasin snails.
10 gal.: Butch, his 5 oto cats, 3 assasin snails, and a few snails the assassins haven't caught.