I think you underestimate the casual breeder. While I dont know all the standards that showing a fish requires, i do do daily or twice daily water changes for my bettas, and i do pay attention to both food and nutrition. Standards I can learn.
So I find it hard to believe that if i continue breeding towards the standard and breeding in fish to compliment my own line, that years from now I will not be able to breed a single show quality fish.
Its not about exposure, its about knowing that i bred a fish that qualify to be in a show. It doesn't have to win, but just being good enough to enter, i feel like will be a great accomplishment.