i was thinking of leasing a boutique and starting a store that sells nothing but betta stuff. betta tanks of all shapes and sizes, tank inserts, live plants, betta-compatible tankmates, a variety of foods (including a betta "treat buffet" similar to what Petco has for dogs), aquarium chemicals and test kits, medicines and a selection of care guides. in addition, i'd work out supply deals with reputable and humane breeders who operate locally to ensure that the fish don't have to endure long, stressful transits. i'd stock affordable veiltails, show-quality crowns and halfmoons and everything in between, all kept in roomy, well lit and friendly environments, and only put in cups when someone buys one. i would also offer tank design and setup for people who don't have the creativity or just want something more elaborate than they can create themselves. i know this is a big-time pipe dream, but it'd be so much fun to try, and given the fact that fish in general and bettas specifically are quickly becoming the "hot pet" these days, it might just take off.