Amazon always has great sales so it could 'possibly' go cheaper. Though most likely not too much. There's also the original: http://www.amazon.com/Drinkwell-FWB-...1437575&sr=1-4
But I don't like the water reservoir at the back. Also, this cat is hilarious.
Black Friday terrifies me, people turn completely psychotic. I'd just keep a look out for coupons, you don't get trampled by coupons!
EDIT: I'm not sure why this is in the customer reviews but it made me laugh. The poor man's pet fountain.