Originally Posted by jaysee
However I hear that NLS has changed their label, not for the better.
In reply to jaysee:
Greetings. I am Ian Tepoot from New Life, and felt compelled to address this conception. Although difficult to respond to "I hear..." rumors, some information might be helpful.
This is the label of ingredients for our latest iteration of the Betta Formula:
Whole Antarctic Krill, Whole Fish, Whole Wheat Flour, Ulva Seaweed, Chlorella Algae, Beta Carotene, Kelp, Garlic, Omega-3 Fish Oil, Alfalfa, Scallops, Spirulina, Wakame Seaweed, Spinosum Seaweed, Vitamin A Acetate, Vitamin D Supplement, Vitamin E Supplement, Vitamin B12 Supplement, Niacin, Folic Acid, Biotin, Thiamine Hydrochloride, Riboflavin Supplement, Pyridoxine Hydrochloride, Calcium Pantothenate, L-Ascorbyl-2-Polyphosphate (Vitamin C), Choline Chloride, Ethylenediamine Dihydroiodide, Cobalt Sulfate, Ferrous Sulfate, Manganese Sulfate.
We have changed the formula, in fact. We believe for the better and that our new ingredients represent a non-trivial upgrade (which is our goal year over year). Some information to help you navigate, and what the changes have been recently:
(1) As a note, we do not, nor have we ever, mixed wet and dry weights in our ingredient listings. Everything is dry weight, and we don't play tricks with that. Thus the listing orders are consistent between ingredients and between older and newer labels.
(2) Ingredients such as "Ulva Seaweed" and "Chlorella Algae" have been added in addition to the kelp and spirulina. This provides more balanced "veggies" in the formula and is made possible by new processes we developed to reduce wheat as a binder for the pellet.
(3) I want to emphasize that we still using whole herring (not waste product) as an ingredient. However, we are now using the term "Whole Fish". Why? Herring harvest has seasonal variation, and fisheries in Canada must now manage their resources. This leaves the possibility
of it not being available.
For example, although we had supplies to see us through, a previous year there was virtually no harvest. In this case, should we need to, listing the ingredient as such gives us the ability to switch to other whole
high quality oily, high quality fish such as mackerel or sardines rather than simply stop production. I want to emphasize that this has not been necessary as every jar of NLS sold in the U.S. has whole herring.
(4) Fruit and Vegetable extracts are now replaced with Wakame and Spinosum seaweeds, which again have advantage for fish over terrestrial ingredients and was made possible by our new processes.
(5) The beta carotene comes from all natural sources, such as the krill and marigold.
You may also notice that the current ingredients don't have Soybean products (which may be a difference, depending on how old your jar is), which we eliminated a while ago.
Small changes in the phrasing of some of the vitamins don't represent a change in the materials, but rather current standards on the preferred scientific/technical names of some vitamins and supplements.
I hope this addresses any concerns that we have changed our ingredients for the worse. If you have any further questions, please don't hesitate to contact me.