Shadyr I'm in atlanta too, and noticed the change a couple days ago at my petsmart. Like the new display, and their bettas were actually really beautiful and healthy (so far)!
I barely resisted buying another betta, but I did get 2 new toys- one was a 'betta treat dispenser' with bloodworms, daphnia, and mysis in one dispenser. Hopefully people that buy this will know when to give such treats and not overdo it. The other toy was a small automatic pellet dispenser, which is not as bulky or expensive as some of the other dispensers out there. It only feeds once per day, but could be useful when I leave town (though I'd have to get 14 more, since I have 15 bettas, all separately:))
My petsmart is (finally) using my recommendations as a pamphlet for care so they are getting some stuff right:) Glad to see the changes.