I would like to agree about the heater issue, though I currently do not have my tanks heated; my house is about 80 degrees all the time (which I HATE), and when it starts to cool off I will definitely be getting heaters.
Here's the email I sent off to the company. Too nice? Not nice enough?
I have just learned of your product, the Teddy Tank. To say this product is concerning would be an understatement. I see on your website, under the "Our Story" tab, that the founder of the company researched business, patents and entrepreneurship; however, it doesn't seem apparent that he spent any time researching the needs of the animals he is using to market his product.
I own and have researched Betta fish, also known as Siamese Fighting fish. These animals are native to Thailand; in the wild, they live in rice paddies. The rice paddy is a water system, much like a swamp; it covers acres of land, with varying depths and little to no current or water disturbance. The notion that Betta fish live in small mud puddles is stunningly inaccurate. Your website states that the fish will "acclimate to household temperatures"; this is simply not true. Betta fish are tropical animals and, in order to thrive, need a temperature in the high 70's that will not fluctuate. These animals are active and interactive. They, like other pets, need exercise, stimulation and a clean and healthy environment.
The Teddy Tank is, in essence, a plush toy. The fact that the toy is "cuddly" leads me to think that children will be inclined to carry and hug the Teddy Tank, which would lead to the water and the fish sloshing, spilling, etc. The bowl that makes up the toy's belly is far too small for an animal to thrive in; the bowl may be 1 gallon, but the website clearly states that the bowl should only be 3/4 full, and also that these fish do well in as little as a 1/2 gallon of water. The build up of ammonia in such a small amount of water would be extremely quick and detrimental to the fish.
While the toy is cute, I find it very inhumane as an animal habitat. Children should not be taught to think of animals as play things or decorations. I love that the website suggests using the toy as a coin bank or a candy jar; these uses for the Teddy Tank are much more compassionate and safe for both the animals and the children.
Thank you for your time; have a wonderful day."