Got this beta for my son. First we started with a 1 gallon bowl and as I researched found that this isn't suitable and also he was having major ammonia build up and getting gross. So I got him a 3 gallon take with a tetra filter and airstone. He seemed to survive the transfer great last monday. He seemed to really come alive. But as I read I notice we should have a heater. So on Monday I picked up a heater. He seemed happy and fine before the heater but his water was 68 degrees. We keep our house about 70 so that was probably correct. I did get a thermometer you stick on the outside of the glass. Showed 68. So, I put the heater in. Well here we are 3 days later and we woke this morning and he was laying in the bottom of the tank. I did notice over the last two days he's been darting around a lot. His fins, look weird, sort of shred apart and lighter colored. No eye issues. He seemed fine last night other than nervous. He has quickly deteriorated this morning. He wouldn't come out of his house and was laying on his side. Well, then he was laying on the bottom on his side. Thought he was dead. Then I went back in and noticed he was trying to swim around. With gloves I did an emergency water change (changed half). I knew it could shock him but it was last ditch. He seems to have been shocked by the water change but at least he's at the top now but he's still laying side ways. He is breathing. Here and there he'll get energy and breath. I did turn his heater off thinking maybe the water was warmer than what the thermometer says. Says it is 74 now.
With him laying on his side, me thinking he was dead (laying flat out on the bottom for quite a while) should I even try anything else or is he probably dead? What could have killed him this fast? he ate his betta pellates fine last night. We feed him 2-3 per day and that is all he eats. He is a blue crown tail. We did get him from walmart so maybe he was already sort of sick. Just don't know he was a happy fella before in the cold water, would come interact with us at the front of the tank, would follow your finger, etc. Feel like I killed him. We do use water conditioner with water. I let it come to room temp. We do have hard water but I've heard that water conditioner fixes that. We had a filter running, heater running, he like his air stone and would often lay in the bubbles (had it turned down as low as it would go). What did we screw up?
Should I try something else or is he just going to die?