Back around when I first started really getting into fish keeping, I walked into our local craft store for something or another....and noticed they had a whole end-cap full of little blue and red bettas in little bowls of various sizes(all less then a gallon). I had always seen the seemingly boring little still fish in vases and whatnot as class pets throughout my childhood and never really gave them much thought until that day. I didn't know much about bettas at the time either, but I was learning and had heard that they could be kept in larger community tanks(which I had been attempting to build at the time) and had enough sense to figure that those poor little bowls weren't large enough for anything to really live happily, so I picked up my favorite betta and brought him home.
I immediately noticed how curious and inquisitive little Sasuke was, much different then the bettas I remembered and most of the fish I had had in the past. He was really so curious about what I was doing and where I was.......it was absolutely fascinating.
A few months of learning and research, some fin rot, and several tanks and bowls later.....I was setting up a divided 10 gallon and preparing my old 20 long for a Sorority on my 18th birthday. It was aaaaaaaaaall downhill from there. xD