The only reason they put PLUS on the container is because of the sprinkling of Omega 3 & the other "Natural" color enhancers.
I think it also has the most fillers & binding ingredients out of any pellet food I've seen.
They claim high protein as well, but it's more vegetable based instead of animal.
- wheat flour,
- wheat gluten,
- potato protein,
- corn starch,
- corn gluten
Like.... T2D mentioned, give fishy 1-2 weeks. It'll eat EVENTUALLY.
It's not going to kill your betta, but there are better options for pellets out there.
What
kind of bloodworms & how many are you dropping in the tank?