My Dad introduced me to the books when I was about 8 or so, and we shared them, discussed them, went into the histories like the Silmarrilion, wrote with Elven runes. For a long time we had a tradition that all our pets were named after LoTR characters.
Sadly, he died long before the movies came out, and the naming tradition went with him. But my daughter grew up watching them, and is finally old enough for the books.
We're even naming our new colt Gandalf. He will grey out as he ages, and see the perfect firework on his face? Gandalf was always famous for his fireworks.