1. First, save all documentation of this incident. Save the crappy hammock, save the receipt from the purchase, and make an extra scan/copy of the receipt as well. If possible, also take a photo of the hammock for backup proof. If you still have your poor fish, you may want to wrap him in paper towels and then place into a ziplock bag and store in your freezer for evidence.
2. Next, send the betta hammock company a politely-worded and typed letter detailing your complaint about their product which directly resulted in the death of your pet. Also include your contact info. Include the date of purchase, and include a photo of the hammock and a photo of your poor fatally-injured fish.
State in the letter that you are a member of a popular online betta fish forum and are shocked and disappointed that you've had to post this sort of unfavorable product review for potentially hundreds of future customers of theirs to read.
FYI, per the BBB:
-Dissatisfied customers typically tell between eight to 16 other people when they have had an unsatisfactory experience with a company. Your thread here has told WAY more than this already. Crappy product also caused the direct death of a pet.
-Negative information has twice the impact of positive information on purchasing decisions.
-Word-of-mouth is one of the most important factors influencing a customer’s decision to buy from a company.
-It costs between two to 20 times as much to win a new customer as to retain an existing one who has a complaint.
3. Finally, file a formal complaint with your local Better Business Bureau (BBB). They will start a case log on you and will want to obtain as much documentation as possible (receipts, maybe even take a look at the faulty product...). This is why you need backup copies of your receipt and backup documentation of the damaged product via photo etc.
Last edited by Fermin; 04-10-2011 at 08:25 AM.