Originally Posted by Tisia
you know, it almost seems like the profits would probably end up pretty close to the same to me. sure less people would buy, but the ones that did would end up spending more on the bigger tanks with heaters and more decorations to fill them
oh, and less dealing with returns when people find out how insufficient those horrible little betta tanks are
True, but you have to remember that the people Petsmart markets to are uneducated children/parents who are just looking for something to grab their kid's attention for a few weeks. Bettas are sturdy enough to survive just past the 14 day return policy too, so when the fish does die, the kid cries and parents go replace it. It's a win win for Petsmart. Most pet owners do not do proper research (the petstore employee knows best after all). There are far more irresponsible owners than there are responsible fish owners.
Additionally, people are more willing to repetitively buy bettas if supporting them is cheap. If they just need to buy a jar for each betta then they can get 10 of them for minimal personal cost. Responsible owners will buy the 10 gallon tank and decor, but once the tank is properly set up and stocked, they don't buy much else (or buy things online) and the fish lives longer ( and does not need medicine) so it is not replaced. Not to mention that it is cheaper to buy complete fish set ups at walmart (or online, or craigslist: responsibile owners do more research on where to find cheap
things too) so petsmart doesn't necessarily benefit from responsible owners at all.
This is all of course generalized. If you just sit in Petsmart for awhile and people-watch you can see it happen right in from of you repetitively. It's very sad.