Just an idea I had. You know how petco had/has that build-a-betta thing? Well, what if you were put in charge of something similar? What would you include with a betta fish? Keep in mind, most buyers want something small-- most people don't have the space for 10-20 gallon tanks-- while smaller tanks that can be fitted on desks, counters, dressers, coffee tables, ect, are more buyer friendly.
So just for fun, make a lift. Tank, accessories for the tank, some sort of food, and perhaps your own care sheet, ect. Also, just for kicks, try to include a price range for the bundle, and maybe even some pictures. Bonus points for people who can stick to one store (ie, all petco/all petsmart/all walmart). Not only do I think that this will be sort of a fun activity, but we can maybe create a sort of list for people to go out and look for, as well as general ideas of price ranges if you can collect those too.
Check out the eBook Betta Fish Care Made Easy
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