Blaze, yes, that is the Hawkeye. (In Canada, it doesn't say Hawkeye on the outside of the box, but the inside box papers all say Hawkeye. I'm not sure why they market it under a different name here, but all comparisons tell me it's identical.)
Naturegirl243, I bought the substrate at my local pet store (Petland). It's a brand called Pure Water Pebbles in the colour cinnamon.