A good 2-3 inches up, sometimes higher.. and a few inches to the side.
The Cambodian female (Bora) looks to be a double crown tail- she has two rays on each main ray. I love Cambodians, the contrast of colors.
Moon is hard to say.. I don't see an egg spot on either of them in the pictures.
It may be the angle, but s/he actually looks to be malnourished and didn't get the proper nutrition while in the cup.
A lot of times, males won't grow their fins out much until they are in a larger home, away from others- it's a protection thing, just as some young males will have an egg spot in hopes to fool adult males into thinking they are females.
A male's fins won't be fully grown until around 7 months of age.
Did the cup say "Baby Betta"? If so, and depending upon size, you may have to treat them as fry.. sadly they recently started selling the babies, which have different needs then adults- a different diet specifically for their growing needs, usually warmer water at around 82-84*F, etc.
They are cuties though. Heated tank, weekly water changes and they should be just fine. :) Good luck to you and your new little ones!