Iíve seen petco associates unloading bettas from their box. They take a good look and then decide what label the fish gets. So normal, nonfish people deciding on what a betta is. When I saw that, I know exactly why there are so many mislabeled fish. Iím betting other stores do the same thing.
Some of the breeders? They be mothers that love their fish babies and think the best of them, and may be blind to the faults they have.
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I can understand mislabeling by chain stores, pet stores, and even large fish stores. Not all employees are fish people or betta people. But betta breeders and vendors should in the least understand what they are selling - not only it's quality, but also it's type.
Example: when dragon scales were new, anything coming from dragon parents were sold as dragons. Betta vendors (at the time I didn't seek breeders to ask what dragons were) couldn't explain why they were called dragons other than "it's a new strain". I couldn't see the difference because I was looking at irid dragons - solid royals and turquoise.