It's a popular brand in Australia. It was either that or Hikari, I was going to get Hikari but it was almost $20 for a small packet, while this one was just a couple dollars. At the time I wasn't too knowledgeable on fish food components and such (and still not too great) but I only checked the protein % and naturally went for the cheaper one (but I guess in this case the more expensive would be more beneficial). These are the ingredients in order:
Fish meal, soyabean meal, wheat meal, wheat flour, yeast powder, krill meal, wheat germ, lecithin, other vitamins, minerals, colourants, fish oil.
Protein is 35%. So I'm not sure but I think the ingredients don't look too great? I also feed him a few frozen bloodworms once a week (ok, I lied, I fed him more than just a few this week, but only because he was new and settling in and I plan to regulate this to just 2 - 3 a week from now on haha).